eDiets - Things You Should Know About The Online Offering
Don't have time to plan or cook? Try healthy, delicious meals delivered right to your door. That's the message on the eDiets home page.
They offer Meal Delivery Plans, Online Diet Plans, a Free Profile and a Weight Loss Store.
Publicly traded, you can get financial information from searching the stock symbol traded on Nasdaq: DIET. They have over 100 full time employees and previous yearly revenues were over $49M although more recent data shows the numbers much lower. Their site touts millions of visitors every month and millions more are active in their email programs.
The company's Web site allows customers to enter information and receive a customized, software-generated program to help them lose weight. Some of its 20 plans include the Atkins Nutritional Approach, the Glycemic Impact Diet, and the Slim-Fast Optima Diet. eDiets.com also offers support message boards, an e-newsletter, expert nutrition advice, vitamins, and eDiets DeliciouslyYours nationwide meal-delivery service. Its eDiets Corporate Services unit licenses its brand to companies and their employees for health programs. It operates eDiets Europe overseas. Investment firm Prides Capital Partners owns about 55% of eDiets.com.
According to a recent report provided by Michelle Cornell of Simplified Consulting Group:
"Faced with an economic downturn and a shrinking digital-plan subscriber base of some 34% in 2008, eDiets shifted its focus to further diversify its revenue channels. The company counts on revenue from subscriptions, meal deliveries, companies that license its technology and name, advertisers, and royalties.
We thank Michelle Cornell for her insight into this weight loss giant.
eDiets can provide you an exercise routine and a virtual trainer. If you are obese or simply need to lose weight and get back into shape, eDiets is a viable option for you.
The company operates internationally.
Gold's Gym and Lady of America, both began to market their service. Imagine getting meal delivery and an exercise routine tailored for your specific needs. And, a new business to business unit emerged.
We want you to stay on your program over the long haul and we believe that if you have a strong vision of your future self, you will be inspired and motivated to make it happen. Whether you are looking for weight loss tips, an ideal body image or simply trying to stay fit and healthy, we believe that your vision is the key component.
Let The Vision Empower You!
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